![]() ![]() This feature gives businesses the ability to see all their reviews in one place, as well as respond to them directly from search or the GBP dashboard. GBP also introduces a new Review Management feature that helps businesses stay on top of their online reputation. This not only allows businesses to better control their branding but also provides an opportunity to showcase different aspects of their business on each platform. GBP offers more flexibility in how businesses can display their information, giving them the ability to customize their listings for each platform. With GMB, business information was displayed in a consistent format across all listing platforms - Google Maps, Search, and Earth. This means that businesses such as service providers, event planners, and consultants can now create a GBP profile and take advantage of all the features and benefits that come with it.Īnother key difference between GMB and GBP is the way in which business information is displayed. ![]() One of the biggest changes between GMB and GBP is the name change itself - while GMB was restricted to businesses with a physical location, GBP is now available for businesses of all types, including those without a physical location. However, in addition to these core goals, Google has also introduced a variety of new features and functionality over the years that can further help small businesses stay ahead of the competition. Google My Business to Google Business Profile: What Changed?Īs Google has continued to evolve its services and tools, one of the most noticeable changes in 2021 is the transition from Google My Business to Google Business Profile.Īt its core, the goal of both tools remains the same - to help businesses with single and multiple locations or franchises increase their local customer engagement and boost their local SEO. Local SEO is one of the best ways to increase revenue without a huge marketing spend, and it all starts with a properly optimized GMB profile. Local search engine optimization (SEO) is the process of increasing a business’ visibility in local results by improving those three factors. ![]() Your business also appears on Google Maps, and the higher up the list of local results your business is, the better.Īccording to Google, the rankings for these local results pages are based on three factors: distance, prominence, and relevance. Local results have a prominent spot on results pages after paid ads, but before organic search results, as you can see in the example below. They allow your business to be featured in local search results for common queries. Google My Business (GMB) profiles are one of the best ways for multiple-location businesses to improve the visibility of their locations online and in the community. So if you’re looking to increase your local business revenue and save time and money on costly marketing efforts - here are some of the best ways to use Google My Business for multiple locations. We’ll talk about this transition in greater detail below. In 2022, Google My Business has evolved to be called Google Business Profile (GBP), but the focus is still on local SEO for small businesses. They’re also easy to set up and maintain and can help bring in serious revenue for multiple-location businesses or franchises. GMB profiles help drive customer engagement by listing businesses in Google’s local search results and on Google Maps they also help small businesses with their SEO. When it comes to marketing for multiple location businesses, one of the best free tools to help save time and money is the Google My Business (GMB) profile.
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